​Mach 11 - Ad Agency - Hispanic Owned - DVBE Certification Pending
MEDIA & CAMPAIGN STRATEGY SPECIALISTS
Mach 11 serves the media needs of brands, governments, and collaborating ad agencies. We combine our team’s 30 years of experience with a comprehensive understanding of the General Market, an authentic perspective of the Hispanic/Latino Market, and a suite of media, research, analytics, and attribution tools to create targeted, effective campaigns. Our work is rooted in collaboration, research, measurement, and transparency. We are committed to understanding your vision and developing efficient campaigns that deliver measurable results.
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Our leadership has extensive experience with:
30+
1,000+
200+
Years Leadership Experience
Government Campaigns
Private Sector Campaigns
OUR SERVICES
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MEDIA SERVICES
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Brand Strategy
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Campaign and Media Strategy
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Media Mix Modeling
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Media Planning & Placement
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Campaign Optimization
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Digital, Social & Traditional
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Programmatic
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General Market and Hispanic/Latino Market Experts
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RESEARCH & DATA
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Market and Competitive Research
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Target Audience Research
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Data, Analytics and Attribution
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Data Visualization & Reporting
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Custom Cohort/Behavioral Target Audience Development
3
AGENCY PARTNERSHIPS
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Government Contract Pursuits
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Ad Agency Collaborations
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Subcontracting
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Private Sector Pursuits
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Cost Proposal Analysis
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Yield Consulting
APPROACH
"MATH & MAGIC"
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To deliver optimal results, we are strong believers in “Math & Magic”. Pioneering visionaries like Howard Gossage, David Ogilvy and Bob Pittman knew that it takes both rigorous analysis and the ability to spark deep emotional connection to gain optimal advertising success.
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Today, Math is more sophisticated than ever, requiring an array of advanced tools. Mach 11 has access to the best research and media tools anywhere.
Even with cutting-edge data, success isn’t just about technology. The best tools need people with experience, intuition, focus and sharp strategic thinking to provide the most meaningful contribution.
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Magic is more elusive. It’s not just great creative, but understanding how and where to engage an audience on their terms that makes the most . Where Math is a linear, clean, organized process, Magic requires imagination and intuition within proper context to create wonder, excitement and drive emotive connections.
RESOURCES
​Mach 11 integrates its proprietary tools with those provided by third-party partners, most notably with Unified Partnerships—an iHeartMedia division founded by our COO, Michael Preacher. Below is a partial list of the tools used by Mach 11 to serve the needs of our clients.
PRE-LAUNCH RESOURCE TOOLS
Audience (Digital Media)
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Comscore
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Multi-Platform
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Plan Metrix
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Cross-Visit
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Audience
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Duplication
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E-Marketer
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Triton
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Lotame
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Neilsen/Scarborough​
Audience (Off-Line Media)
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Act 1
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Qualitative Diary
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Tabscan Web
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Strata
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Civis Analytics
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Neilsen/Scarborough
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Analyzer
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PPM Analysis Tool
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NPower/Local TV Toolbox
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Consumer Target Tools
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MRI GFK
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Experian Mosaic USA
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Scarborough (Local, Regional & National)
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iHeartMedia Consumer Profiler​​
Ad Category Spending Tools
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Cantar
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Media Monitors
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Statista
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Winmo
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Pathmatics
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Consumer Technology Association
Opportunity Sourcing Tools
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GovWin
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BGov (Bloomberg)​
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Brand Total
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BidPrime
POST-LAUNCH RESOURCE TOOLS
Ad Tracking & Reporting Tools
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ArtsAI
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Megaphone
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Barometric
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Chartable
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Podsights
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Claritas
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Magellan
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WebLift
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NetBase
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Research Now
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Dynata
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Survata
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Neilsen Catalina
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Cubeiq
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GroundTruth
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Foursquare
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BrandTotal Social Lift
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Campaign Impact (powered by IBM Watson)
Opportunity Sourcing Tools
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GovWin
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BGov (Bloomberg)
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Brand Total
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Linear TV Overlap (MadHive/ISpot)
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Veritone
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AIWare
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Earned Media Impact
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Causal Impact (Google)
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Jelli SmartAudio
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Adobe Audience Manager
EXPERIENCE
Though Mach 11 recently launched in 2025, its staff and leadership team draw from deep experience. Outlined below is a brief summary of past categories of their work. We’d love to demonstrate how our experience will deliver successful results for your campaigns:
Audience Experience
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HTR (Hard-to-Reach) & Underserved
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Ethnic (HISP, B/AA, AIAN, AAPI)
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In-Language (Spanish+ 12 more)
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Rural
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LGBTQIA+
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Youth/Teen
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Senior
Public Sector Experience
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Behavior Change Campaigns
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Civic Engagement and Education
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Public Health
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Public Safety
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Recruitment
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Lottery
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Travel & Tourism
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Transportation and Public Safety
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Disaster Preparation & Response
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Higher Education
Private Sector Experience
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Direct Response Expertise
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Outcome-based Campaigns
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Technology/Apps
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Healthcare
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Entertainment
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Service Industry
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Travel & Hospitality
LEADERSHIP
VICTOR REYES
CEO
Navy Veteran & Industrial Automation Leader with a Vision for Digital Media. Born in the U.S. to Salvadoran parents who immigrated to escape civil war, learned English, joined the workforce, and proudly became American citizens. Mr. Reyes carries his parents’ resilience and determination into every endeavor. As a U.S. Navy veteran, he served as an Aviation Electronics Technician aboard the USS George H.W. Bush. Completing two deployments in support of Operation Iraqi Freedom and Operation Enduring Freedom, Mr. Reyes earned top evaluations for technical prowess and exceptional leadership.
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After serving, Mr. Reyes transitioned into industrial automation—supporting large-scale data center projects as a Controls Engineer, QA/QC Manager, and Project Manager. His background has translated well into digital media, where clear communication, strategic planning, and system-driven intelligence are essential to building successful campaigns.
MICHAEL PREACHER
COO
Founder and former President of Unified Partnerships at iHeartMedia, Mr. Preacher built media’s first fully dedicated team focused on providing resources, expertise and executional bandwidth to agencies for public sector campaigns. Under Mr. Preacher’s leadership, his team collaborated to pursue, win and execute more than 1,000 government contracts and hundreds of private sector campaigns.
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Known industrywide as a foremost expert in public campaigns, Mr. Preacher has 30 years’ experience in media strategy, campaign and target audience research, campaign execution, analytics and resource development.
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Mr. Preacher is a former two-time Academic All-America for the University of Oregon football program where he earned his BA in Journalism and Advertising.
CONNECT WITH US
Mach11.US
Business Inquiries
Michael Preacher
COO
M: 916-240-0297
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Headquarters
Mach 11, Inc.
20190 RD 31
Madera, CA 93638
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